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In order to develop an understanding of the BFAP annual outlook, it is important to understand the food consumption trends affecting food demand in South Africa.  As a result, an integral part of BFAP consumer research is therefore focused on:

  • The socio-economic profile and dynamics of the South African consumer market
  • Global food trends in the agro-food sector
  • Local food trends in the agro-food sector

The profile and dynamics of the South African consumer market analyses consumer wealth by looking at the different Living Measurement Standards (LSM) classes in South Africa and class mobility of consumers between these classes. Global food trend analysis includes the identification and discussion of current issues, such as convenience and indulgence, whereas the local focus tends to analyse how local trends correspond to the identified global trends. The analysis of local food trends takes into consideration the socio-economic diversity of the South African consumer landscape. Ad hoc consumer-focused market research on issues, such as consumers’ perception of food quality, also forms part of BFAP’s consumer focus.